This post was generously sponsored by Ecosia, which I personally use and recommend.
As always, all opinions are my own, and I only work with brands I believe in.
What if you could help to fight climate change with an ordinary, everyday act? The search engine, Ecosia, makes that possible.
Ecosia is a platform that plants trees with revenue generated from search results. It transforms the simple act of searching for something online into a fight against climate change.
It’s no secret that we need trees to survive. Not only do create oxygen, but they also absorb CO2, one of the main drivers of climate change. They create the framework for habitats all over the world, provide us with resources for products that can be sustainably harvested and regulate water cycles. Put simply, trees are an integral part of our ecosystem.
Ecosia’s free browser extension takes about two seconds to install, and once you do, revenue generated from your online searches go toward planting trees around the world. On average, it takes about 45 searches to plant one tree. And that one tree can produce around 260 pounds of oxygen and sequester between 35 and 800 pounds of carbon dioxide every year.
(Go ahead and install it – I’ll wait.)
Need more reasons to rally behind the business? Below, four reasons I love Ecosia:
The brand understands that sustainability is a lifestyle, and makes it easy to create positive change.
If you’re new to the sustainability space, it’s exciting – but also daunting. Suddenly, your eyes are opened to the power you have to positively impact our world through simple, every day actions, but it also seems like there’s a lot of red tape. It becomes easy to question every little decision you’re making – whether that’s where your food comes from or how your clothes were made – and sometimes despite your best intentions, it’s easy to revert to old habits. I always say that sustainability is a lifestyle, and by starting to implement small changes into your day-to-day life, making impactful choices eventually becomes secondhand nature.
Ecosia embodies this mindset. By transforming an action that most of us do every single day into a action for impact, Ecosia makes it easy to improve our world.
It’s a social business.
If there are two identical products compared side by side, and the only difference is that one product implements a social good factor, the majority of consumers will choose the business with an impact model. In fact, 55 percent of consumers will actually pay more for a sustainable product. Today, it’s not enough to create a good product; value-alignment builds loyalty.
A certified B Corp, Ecosia implements a business model that is focused on social good. Their core business values are focused on integrity, impact and long-term sustainability – which means that you can feel good about supporting their product.
They implement transparent marketing.
It’s no secret I’m passionate about transparency – we just hosted the Impact Travel Alliance (formerly Travel+SocialGood) Global Summit with a core challenge and theme focused on increasing transparency within the travel industry. Making sustainable options clear and easily-accessible to consumers is the first step in building a more impactful industry.
Needless to say, I’ve done a lot of research around transparency in marketing. Some of my favorite examples of transparency are Charity: Water’s GPS tracker for projects around the world, Buffer’s model on where subscription money is used, and Juno’s email receipts that show the average amount more that your driver earns.
Ecosia is a stand-out example for best in class. They make it easy to understand how much your individual impact is (through a handy icon in your Internet toolbar) and also make their monthly business reports available to the public in a way that’s easy to understand.
It’s about more than carbon offsets.
Many companies are jumping on the eco-bandwagon and claiming rights to green-friendly practices because they’ve purchased carbon offsets. But offsetting our carbon emissions is only placing a bandaid on a much bigger problem.
“We could technically cut down all the rainforests in Australia and set the loss of carbon captured in Australia by planting new forests in North America to capture the same amount of carbon,” Michael Polonsky, Chair in Marketing at Deakin University, said. “We’d balance net emissions globally, but have destroyed a rainforest.”
In order to make strides in fighting climate change, we need to be proactive. Ecosia works with vetted, on-the-ground local projects that promote sustainable solutions. A search on Ecosia’s platform means that we’re making a commitment to effective long-term solutions. And hey – if saving our world is as easy as switching my search engine – count me in.